Online Word of Mouth Marketing Stats
Some more data out from Forrester on the current state of WOMM online indicating the current trends in where WOMM is happening and how. For example, they help classify the two types of "Influence Impressions" into impressions, activity on social sites, and posts, those that are more permanent like blogs posts, etc.
For impressions across the social medium, it seems currently Facebook is clearly dominating, while for posts, it's a more even mix of methods.
[via Mashable]
Group-Buying Uses Math And Psychology To Drive Sales
Great article over on Business Insider about group shopping's recent success. In the article one of the points that stood out for us was about how word of mouth is helping to drive this success.
So why has group buying, as a phenomenon, accelerated so quickly? One reason is the ability for a ‘deal’ to go viral to people’s social graph—buyers are encouraged to share that they just took part in a ‘deal’. If I buy something and I tweet it, chances are a portion of you are at least going to click the link.
[via Max Sobol, Josh Kopelman, and Business Insider]
Social Shopping Meets Wishlists
Scordit gives shoppers an outlet to chat about the things they'd like and the things they've gotten (scored). Taking the idea of wishlists into a more social environment sounds like a great direction. In the future users will be rewarded for participation with discounts and coupons on products in their lists.
[via Mashable]
H&M Uses Flash Mob to Sell
H&M coordinated a Flash Mob in downtown San Francisco to promote children's clothes. The event of course sparked chatter on the internet, videos, etc. Another innovative way to help drive word of mouth marketing.
[via Mashable]
Why do people follow?
Short answer, personal benefit of the inside track.
* those with at least 500 social connections
[via eMarketer]
Word of Mouth Most Powerful Influence on B2B Purchasing
"91% of B2B buyers read blogs, view videos or listen to podcasts online, and word of mouth is ranked as the most powerful influence on B2B purchasing"
[via iMedia Connection and Forrester Research The Social Technographics® Of Business Buyers ]
